The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

People purchase the book “Steve Jobs” by Walter Isaacson on launch day at Shanghai's City of Books on October 24, 2011 in Shanghai, China. The book was launched in 30 book cities at the same time across the country. (Photo by ChinaFotoPress/Getty Images)

Liverpool man has shocked people with his party trick of making his eyes bulge out of his head, now he hopes to join the record books. This eye-popping performer is fast becoming a YouTube hit as he tries to claim the official world record.

A woman at Foyles bookshop looks at a copy of J. K. Rowling's latest novel “The Casual Vacancy” which has gone on sale today starting at 8:00 am on September 27, 2012 in London, England. “The Casual Vacancy” is J. K. Rowling's first book aimed at an adult readership and is centered on a parish council election in a small West Country town. (Photo by Oli Scarf)

Prince Harry and Pippa Middleton look-a-likes stage a walkabout In Soho to launch Alison Jackson's new book 'EXPOSED' on December 7, 2011 in London, England. (Photo by Ben Pruchnie/Getty Images)

Ukrainian army soldier Dasha, 22, checks her phone after a military sweep to search for possible remnants of Russian troops after their withdrawal from villages in the outskirts of Kyiv, Ukraine, Friday, April 1, 2022. (Photo by Rodrigo Abd/AP Photo)

A boy uses remnants of ordnance as he prepares dough inside Abu Khaled's shop in the Douma neighborhood of Damascus April 28, 2015. Abu Khaled opened a shop for making “barley bread” using remnants of weapons including rockets, tank shells and other ordnance fired by forces loyal to Syria's President Bashar al-Assad. (Photo by Amer Almohibany/Reuters)