“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A new LED light fixture is secured to the side of a lift as crews replace existing street lights August 1, 2011 in Las Vegas, Nevada. The new energy-efficient fixtures are expected to reduce the city's annual electricity use by eight million kilowatt hours, saving about USD 400,000. The city estimates the LEDs will last about 15 years, nine years longer than the current lights. Funding for the project comes from federal energy conservation bonds and an American Recovery & Reinvestment Act grant. The city plans to replace all of its 50,000 streetlights after more funding is secured. (Photo by Ethan Miller/Getty Images)

“Zeybeks”. That's Dance, Sunward and Zeybeks. (Photo by Hasan Baglar/2014 Sony World Photography Awards)

Wildlife category, open shortlist. “Buffaloes and stars”. This picture, taken at Zimanga game reserve in KwaZulu-Natal, South Africa, used an in-camera multiple exposure, with the first lit for the buffaloes and the second focused on the stars. (Photo and caption by Andreas Hemb/2017 Sony World Photography Awards)

Annual celebration of Dinagyang festival of Iloilo, Philippines. (Photo by Raniel Jose Castañeda/Sony World Photography Awards)

Professional conceptual category winner. Greetings from Mars, by Julien Mauve, France. Mauve says: “I have always wondered what it would be like to discover a totally different world ... and to photograph it for the first time as if I was Ansel Adams. So I came up with this project, which is about space exploration and discovery. But it’s also about our behavior in front of landscapes and how we create pictures that will share our personal story with the world”. (Photo by Julien Mauve)

Pangolins in Crisis: Brent Stirton, South Africa; 1st place, Natural world and wildlife. “Pangolins are the world’s most illegally trafficked mammals, with an estimated one million trafficked to Asia in the last 10 years. Their scales are used in traditional Chinese and Vietnamese medicine, and their meat is sold as a high-priced delicacy. As a result, pangolins are listed as critically endangered and anyone who trades or consumes them is breaking the law. This body of work exposes the trade, while exploring aspects of illegality and celebrating the people who are trying to save these animals”. (Photo by Brent Stirton/Sony World Photography Awards 2020)

“On the Li River near Xingping in China, Cormorant fishermen work the waterways before dawn amidst the spectacular limestone towers of the Karst landscape. The birds are trained to fetch fish from the inky depths but not swallow them. The fisherman accepts the fish from the birds who dive back for more. Here, still before dawn, the fisherman and his birds head for home”. (Photo and caption by Neville Jones/2014 Sony World Photography Awards)