Actress Emma Watson attends the World Premiere of Harry Potter and The Deathly Hallows – Part 2 at Trafalgar Square on July 7, 2011 in London, England. (Photo by Ian Gavan/Getty Images)

Prince Harry and Pippa Middleton look-a-likes stage a walkabout In Soho to launch Alison Jackson's new book 'EXPOSED' on December 7, 2011 in London, England. (Photo by Ben Pruchnie/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A demonstrator runs between burning tires during a curfew, two days after the nationwide anti-government protests turned violent, in Baghdad, Iraq on October 3, 2019. (Photo by Wissm al-Okili/Reuters)

Members of street theater company Sarruga perform "Arktika" during the "Santiago a Mil" International Theatre Festival in Santiago, Chile, January 12, 2016. (Photo by Ivan Alvarado/Reuters)

A man dressed up as a "Catrin", a Mexican character also known as "The Elegant Death", is pictured during a Catrinas parade in Mexico City October 31, 2015. (Photo by Carlos Jasso/Reuters)

A tired-looking Javan Fish Owl. (Photo by Fox Photos/Getty Images). 5th December 1973

Schwarzenegger began weight training at the age of 15. He won the Mr. Universe title at age 20 and went on to win the Mr. Olympia contest seven times. Schwarzenegger has remained a prominent presence in bodybuilding and has written many books and articles on the sport. Schwarzenegger gained worldwide fame as a Hollywood action film icon. He was nicknamed the "Austrian Oak" and the "Styrian Oak" in his bodybuilding days, "Arnie" during his acting career and more recently "The Governator" (a portmanteau of "Governor" and "The Terminator" – one of his best-known movie roles).