For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A dog attends the Annual Tompkins Square Halloween Dog Parade in New York City, U.S., October 19, 2025. (Photo by Eduardo Munoz/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A trainer tries to convince a dog to jump over an obstacle during the Dog Olympic Games in Rio de Janeiro, Brazil, Sunday, September 18, 2016. Owner of the dog park and organizer of the animal event Marco Antonio Toto says his goal is to socialize humans and their pets while celebrating sports. (Photo by Silvia Izquierdo/AP Photo)

Muharrem Yilmaz, 78, takes his dog “Toprak” to a scooter and a swing ride everyday in Aydin, Turkiye on June 14, 2024. Yilmaz started taking his dog to long scooter rides after realising it likes to play with his grandkids' scooter. Then, he made a swing out of fruit boxes for the dog. Yilmaz adopted his dog Toprak two years ago when he found it in a restaurant garden as a lost puppy. (Photo by Ferdi Uzun/Anadolu via Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.