An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

South African singer and songwriter Tyla poses with the award for Best Afrobeats for “Water” during the 2024 MTV Video Music Awards in Elmont, New York, U.S., September 11, 2024. (Photo by Andrew Kelly/Reuters)

In a handout picture released by the Brit Awards English singer-songwriter Dua Lipa poses with her awards for Female Solo Artist and British Album at the BRIT Awards 2021 in London on May 11, 2021. (Photo by John Marshall/Handout via Reuters)

British singer-songwriter Raye (L) during The BRIT Awards 2021 at The O2 Arena on May 11, 2021 in London, England. (Photo by JMEnternational/JMEnternational for Brit Awards/Getty Images)

Emily Ratajkowski and Vanessa Hudgens attend the 73rd Annual Tony Awards at Radio City Music Hall on June 09, 2019 in New York City. (Photo by Mike Coppola/Getty Images for Tony Awards Productions)