Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Wild Thang, a Pekingese competing in the 2023 World’s Ugliest Dog Contest sits in the waiting kennel before the start of the annual World's Ugliest Dog contest at the Sonoma-Marin Fair in Petaluma, California, on June 23, 2023. Scooter was the winner of the 2023 World’s Ugliest Dog Competition. (Photo by Philip Pacheco/AFP Photo)

A dog attends the Annual Tompkins Square Halloween Dog Parade in New York City, U.S., October 19, 2025. (Photo by Eduardo Munoz/Reuters)

A trainer tries to convince a dog to jump over an obstacle during the Dog Olympic Games in Rio de Janeiro, Brazil, Sunday, September 18, 2016. Owner of the dog park and organizer of the animal event Marco Antonio Toto says his goal is to socialize humans and their pets while celebrating sports. (Photo by Silvia Izquierdo/AP Photo)

Muharrem Yilmaz, 78, takes his dog “Toprak” to a scooter and a swing ride everyday in Aydin, Turkiye on June 14, 2024. Yilmaz started taking his dog to long scooter rides after realising it likes to play with his grandkids' scooter. Then, he made a swing out of fruit boxes for the dog. Yilmaz adopted his dog Toprak two years ago when he found it in a restaurant garden as a lost puppy. (Photo by Ferdi Uzun/Anadolu via Getty Images)

A vendor (C) cuts slaughtered dogs for sale at his roadside stall in Duong Noi village, outside Hanoi December 16, 2011. While animal rights activists have condemned eating dog meat as cruel treatment of the animals, it is still an accepted popular delicacy for some Vietnamese, as well in some other Asian countries. Duong Noi is well-known as a dog-meat village, where hundreds of dogs are killed each day for sale as popular traditional food. Dog-eating as a custom is rooted in Vietnam and was developed as a result of poverty. One kilogram of dog meat costs about 130,000 dongs ($6.2). (Photo by Reuters/Kham)