“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Retired teacher Geoff Ostling displays his tattooed skin at a portrait session at his home in Petersham on May 11, 2009 in Sydney, Australia. The 62-year old has pledged to donate his skin to the National Gallery in Canberra after his death. Ostling, who did not get his first tattoo until he was in his forties, is now covered in the artwork by artist eX de Merci from neck to ankle with the theme 'all the flowers of a Sydney garden'. (Photo by Lisa Maree Williams/Getty Images)

Flowers are left at the scene of a hit and run following civil disturbances in the Winson Green area on August 11, 2011 in Birmingham, England. Police are continuing investigations after three people – reportedly trying to protect shops from rioting and looting in Dudley Road – were struck by a car. Police have so far arrested over 1,000 people following rioting which erupted over a four-day period across the UK. (Photo by Jeff J Mitchell/Getty Images)

Beautiful, strange and occasionally alarming pictures from the shortlist for this year’s Wellcome image awards – which celebrate the very best in science photography and imaging – from an x-ray of a bat to a micrograph of a kidney stone. The exhibition opens on 12 March at three science centres and the Museum of Science and Industry in Manchester. Photo: Scanning electron micrograph (SEM) of an Arabidopsis thaliana flower, also commonly known as thale cress. Some of the anthers are open, revealing pollen grains ready for dispersal. Arabidopsis was the first plant to have its entire genome sequenced and is widely used as a model organism in molecular and plant biology. Horizontal width of image is 1200 microns. Magnification 100x. (Photo by Stefan Eberhard/Wellcome Images)

Ukrainians jump over a fire in Kiev, Ukraine, 06 July 2017, as they celebrate the traditional pagan holiday of Ivana Kupala. Ivana Kupala is celebrated, during the summer solstice, on the shortest night of the year, marking the beginning of summer and is celebrated in Ukraine, Belarus, Poland and Russia on the night of 06 July. People sing and dance around bonfires, play games and perform traditional rituals. Young people jump over bonfires in order to test their bravery. Couples holding hands jump over the flames to test their love. If the couple does not succeed it is predicted to split up. Traditionally, children and young unmarried women wear wreaths of wild flowers on their heads to symbolize purity. (Photo by Sergey Dolzhenko/EPA)

Girls of the Long Horn Miao ethnic minority group wear headdresses as they prepare gather for Tiaohua or Flower Festival as part of the Lunar New Year on February 6, 2017 in Longga village, Guizhou province, southern China. (Photo by Kevin Frayer/Getty Images)

A Tenggerese shaman praying for worshippers at Widodaren cave during the Tenggerese Hindu Yadnya Kasada festival on July 31, 2015 in Probolinggo, East Java, Indonesia. The festival is the main festival of the Tenggerese people and lasts about a month. On the fourteenth day, the Tenggerese make the journey to Mount Bromo to make offerings of rice, fruits, vegetables, flowers and livestock to the mountain gods by throwing them into the volcano's caldera. The origin of the festival lies in the 15th century when a princess named Roro Anteng started the principality of Tengger with her husband Joko Seger, and the childless couple asked the mountain Gods for help in bearing children. The legend says the Gods granted them 24 children but on the provision that the 25th must be tossed into the volcano in sacrifice. The 25th child, Kesuma, was finally sacrificed in this way after initial refusal, and the tradition of throwing sacrifices into the caldera to appease the mountain Gods continues today. (Photo by Ulet Ifansasti/Getty Images)