Models prepare backstage before a presentation as part of Fashion Weekend Plus Size Summer 2015 collection show in Sao Paulo, July 25, 2015. (Photo by Nacho Doce/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Norway’s Daniel Andre Tande falls to the ground during the FIS Ski Jumping World Cup Flying Hill Individual competition in Planica on March 25, 2021. (Photo by Jure Makovec/AFP Photo)

Right wing demonstrators chase a Black Lives Matter protester after a pro-Trump caravan rally convened at the Oregon State Capitol building on September 7, 2020 in Salem, Oregon. The caravan event, billed as the Oregon For Trump 2020 Labor Day Cruise Rally, began in Clackamas and made its way to the Oregon State Capitol in Salem. (Photo by David Ryder/Getty Images)

Ciara Sexton attends the premiere of “Lord Of The Dance 3D” held at The Cineworld Haymarket on March 10, 2011 in London, England.

A woman dressed as “The Milkmaid” (Het Melkmeisje), after a painting by Dutch painter Johannes Vermeer, picks up tulips at the National Tulip Day on the Dam, Amsterdam, the Netherlands, 16 January 2016. The event is the official start of the international tulip season which runs until the end of April. (Photo by Evert Elzinga/EPA)

In this photo provided by Rolex, jury members inspect a 1933 Duesenberg SJ Brunn Riviera Convertible Sedan owned by John D. Groendyke at the Rolex Monterey Motorsports Reunion during Monterey’s Classic Car Week, Sunday, August 17, 2014, in Carmel, Calif. (Photo by Tom O’Neal/AP Photo/Rolex)

Jourdan Dunn poses for photographers upon arrival at the MTV European Music Awards 2016 in Rotterdam, Netherlands, Sunday, November 6, 2016. (Photo by NIVIERE/SIPA Press/Rex Features/Shutterstock)