Students pose for a pictures taken by their friends during spring break on the beach in the resort city of Cancun, Mexico, February 27, 2009. (Photo by Israel Leal/AP Photo)

Guns decorated with gold and jewellery are displayed in the Drugs Museum, used by the military to showcase to soldiers the lifestyles of Mexican drug lords, at the headquarters of the Ministry of Defense in Mexico City, October 14, 2016. (Photo by Henry Romero/Reuters)

Naked cyclists wearing masks, ride through the streets of Mexico City during the World Naked Bike Ride day, Saturday, June 11, 2022. (Photo by Eduardo Verdugo/AP Photo)

Indigenous people participate in a march commemorating the International Day of the World's Indigenous Peoples in Mexico City on August 9, 2023. (Photo by Alfredo Estrella/AFP Photo)

Popocatepetl volcano spews incandescent material as seen from Paso de Cortés on May 23, 2023 in Amecameca, Mexico. The second highest volcano in the country increased its activity while Mexican authorities raised the alert to yellow phase 3. Popocatepetl volcano caused the fall of ashes in different municipalities in Puebla, Estado de Mexico and Mexico City. Mexican army has spread forces as a preventive measure while the 3 levels of government are in coordination to observe the activity of the volcano and the situation in the surroundings. (Photo by Cristopher Rogel Blanquet/Getty Images)

A young migrant runs through the Peace Oasis of the Holy Spirit Amparito shelter where migrants sleep on the floor on mats in Villahermosa, Mexico, late Friday, June 7, 2024. After the head of Mexico's immigration agency ordered a halt to deportations in December, migrants have been left in limbo as authorities round up migrants across the country and dump them in the southern Mexican cities of Villahermosa and Tapachula. (Photo by Felix Marquez/AP Photo)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

A woman uses a virtual reality (VR) headset to view images by Mexican painter Frida Kahlo in Mexico City, Mexico, 23 May 2018. The technological giant Google launched the “The Faces of Frida”, an interactive digital exhibition that treasures the heartrending work of the Mexican artist to tell her story from different points of view, with attention to the invisible details. (Photo by Sashenka Gutierrez/EPA/EFE)