“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A contestant of the World Beard And Mustache Championships poses for a picture during the opening ceremony of the Championships 2015 on October 3, 2015 in Leogang, Austria. Over 300 contestants in teams from across the globe have come to compete in sixteen different categories in three groups: mustache, partial beard and full beard. The event takes place every few years at different locations worldwide. (Photo by Jan Hetfleisch/Getty Images)

With their wings at full length, these beautiful golden eagles soar through the skies in a glorious training session to hunt their prey. Others sit on the arms of their owners and trainers. Batzaya Choijiljav, 41, from Mongolia has taken these magnificent pictures at the annual traditional Kazakhs festival, October 2015. (Photo by Batzaya Choijiljav/Caters News)

A re-enactor poses for a portrait before a re-enactment of the Battle of Hastings, commemorating the 950th anniversary of the battle, in Battle, Britain October 15, 2016. Some thousands of history buffs including many in full costume marked the 1066 Battle of Hastings with a dramatic reenactment that commemorates one of the most important events in British history. (Photo by Neil Hall/Reuters)

Students at the Cuba's National Ballet School (ENB) watch a class from outside the classroom in Havana, Cuba, October 12, 2016. Catherine Conley, the first American full-time student at Cuba's prestigious National Ballet School, hopes to gain an edge back home by learning the powerful Cuban style with its dazzling turns and jumps. (Photo by Alexandre Meneghini/Reuters)

“RoboCup is an international robotics competition founded in 1997. The aim is to develop autonomous soccer robots with the intention of promoting research and education in the field of artificial intelligence. The name RoboCup is a contraction of the competition's full name, «Robot Soccer World Cup», but there are many other stages of the competition such as «Search and Rescue» and «Robot Dancing»”. – Wikipedia

Photo: Humanoid robots of the children size league compete during the RoboCup 2006 football world championships final at the Congress Centre on June 18, 2006 in Bremen, Germany. (Photo by Malte Christians/Bongarts/Getty Images)

Creators of Mini Cooper continue on with their innovative way of promoting their product. First, it was the huge cardboard boxes, which looked like packaging for full sized Mini Coopers, left all over Amsterdam. Now they’ve hired a famous artist Alexa Meade, who is known for making 3-D objects look as if they are 2-D paintings. For this project, Alexa had to fly to Japan, where she turned a whole Mini Cooper into a “drawing”. Even if you know that what you’re seeing on the picture are 3-D objects, your brain refuses to accept this, making you think that Alexa is standing near a sloppy picture of a Mini Cooper.

Three elephant seals put on a show in Roie Galitz's “Three Tanors”, taken on January 7, 2016 in South Georgia Island. The Comedy Wildlife Photography Awards are in full swing, so check out some of the fierce competitors jostling for the top prize this year. Photographers Paul Joynson-Hicks MBE and Tom Sullam founded the awards to spotlight wildlife conservation efforts and to inject some humour into the world of wildlife photography. (Photo by Roie Galitz/CWPA/Barcroft Images)