Natasha Hastings of U.S. on the starting block before the women's 400 metres heats during the 15th IAAF World Championships at the National Stadium in Beijing, China August 24, 2015. (Photo by Lucy Nicholson/Reuters)

Zulmira Jesus poses for a portrait at a street in Povoa de Agracoes, near Chaves, Portugal April 19, 2016. In the villages of Agracoes and Povoa de Agracoe, the steady drip-drip of emigration has brought down population numbers from more than 50 residents to fewer than a dozen each. These remaining villagers share the same glum acceptance that, after they have gone, their villages will die out too. It is the same desolate picture in scores of other backwater settlements in Portugal's interior, north to south. (Photo by Rafael Marchante/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A baboon clings to the leg of an internally displaced boy at a camp on the outskirts of the town of Qol Ujeed, on the border with Ethiopia, Somaliland April 17, 2016. Across the Horn of Africa, millions have been hit by the severe El Nino-related drought. In Somaliland and its neighbouring, also semi-autonomous, Puntland region, 1.7 million people are in need of aid, according to the United Nations. In Somaliland itself, the most affected areas include the northwest Awdal region bordering Ethiopia. (Photo by Siegfried Modola/Reuters)

21 year-old Chanel Tapper, with the amazing tongue and 35 year-old Aevin Dugas, with the beautiful hair was certified as world record breakers for the world’s longest tongue and the world’s biggest afro in the Guinness Book of World Records. (Photo by Guinness World Records)

Genzebe Dibaba of Ethiopia competes in the women's 1500m semi-final during the 15th IAAF World Championships at the National Stadium in Beijing, China August 23, 2015. (Photo by Lucy Nicholson/Reuters)

A Snowboarder participates in a waterslide contest, which consists of gliding over a water pool embedded in snow, during the closing event of the ski resort of Nendaz, southwestern Switzerland, Monday, April 21, 2014. (Photo by Maxime Schmid/AP Photo/Keystone)

A sloth peeks out from behind a door on a floating house in the “Lago do Janauari” near Manaus, Brazil, Tuesday, May 20, 2014. Manaus is one of the host cities for the 2014 World Cup in Brazil. (Photo by Felipe Dana/AP Photo)