While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A cadet lies on the grass after collapsing during a promotion ceremony at a police school in Bogota December 7, 2012. (Photo by John Vizcaino/Reuters)

People are seen in the crowd as Serbian Emir Kusturica & The No Smoking Orchestra performs during the third day of the Mexican musicial festival Vive Latino, at the Foro Sol in Mexico City, on March 29, 2014. (Photo by Alfredo Estrella/AFP Photo)

A devotee takes a holy bath in River Saali in Sankhu on the first day of Swasthani Brata Katha festival in Kathmandu January 5, 2015. During the month long festival, devotees recite one chapter of a Hindu tale daily from the 31-chapter sacred Swasthani Brata Katha book that is dedicated to God Madhavnarayan and Goddess Swasthani, alongside various other gods and goddess and the miraculous feats performed by them. (Photo by Navesh Chitrakar/Reuters)

Competitors take part in the 8th annual World Gravy Wrestling Championships at the Rose n Bowl Pub in Bacup, north west England on August 31, 2015. Contestants must participate in fancy dress and wrestle in a pool of Lancashire Gravy for 2 minutes whilst being scored for a variety of wrestling moves. (Photo by Oli Scarff/AFP Photo)

Fifty Shades Darker lingerie by Coco de Mer – capturing the “inner goddess” of Anastasia Steele – is launched following record-breaking release of movie’s new trailer. Official collection developed in conjunction with E.L. James to coincide with the new Fifty Shades Darker movie. They are the first official Fifty Shades Darker products to be released ahead of the new movie whose trailer was watched 114 million times in first 24 hours, breaking Star Wars: The Force Awakens previous record. (Photo by Rankin/Coco de Mer/Rex Shutterstock)

Girls practice sit-ups during gymnastics lessons at the Shanghai Yangpu Youth Amateur Athletic School in Shanghai, China, on May 4, 2016. China's sports system has been enormously successful since the country returned to the Olympic fold in 1980, culminating with the host nation topping the medals' table at the 2008 Beijing Olympics. And yet, with the Rio de Janeiro Games less than three months away, the system is beginning to break down due to the shifting demographics of a more prosperous nation. (Photo by Aly Song/Reuters)

Team McLaren Mercedes drivers Lewis Hamilton (L) and Jenson Button unveil the new MP-27 Formula 1 car at the McLaren technology centre on February 1, 2012 in Woking, England. (Photo by Mark Thompson/Getty Images)