Archie, a Chinese Crested dog, sits with his tongue out before the start of the 20th Annual Ugliest Dog Competition at the Sonoma-Marin Fair June 20, 2008 in Petaluma, California. Owners of ugly dogs travel to Petaluma from all over the country to participate in the annual contest. (Photo by Justin Sullivan/Getty Images)

This picture taken on January 25, 2015 shows a participant taking part in an ice water challenge in Zhangjiajie, central China's Hunan province. Participants were required to stay in an ice pond, holding an ice block while eating ice-cream with an electric fan blowing at them. (Photo by AFP Photo/Stringer)

“Coming back home at 5am sunrise, I was just beginning to digest the grand event I was lucky to witness and cover: the wedding of the grandson of one of the most influential spiritual leaders in Israel’s ultra-Orthodox community...”. – Ronen Zvulun via Reuters. Photo: Ultra-orthodox Jewish wedding in Israel. Tens of thousands of Ultra-Orthodox Jews of the Belz Hasidic dynasty gather at the wedding ceremony of Rabbi Shalom Rokach in Kiryat Belz, in Jerusalem, on May 21, 2013. Around 25,000 ultra-orthodox Jews took part, making it one of the biggest weddings of the past few years. (Photo by Gil Cohen)

Smoke rises during an explosion from an Israeli forces strike in Gaza City, Saturday, November 17, 2012. Israel bombarded the Hamas-ruled Gaza Strip with nearly 200 airstrikes early Saturday, the military said, widening a blistering assault on Gaza rocket operations by militants to include the prime minister's headquarters, a police compound and a vast network of smuggling tunnels. (Photo Hatem Moussa/AP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

In this December 29, 2004 file photo, Kusol Wetchakul offers prayers for the soul of his sister, at dawn along the beach near Khao Lak, Thailand. Wetchakul's sister was swept out to sea and believed drowned as she sold goods to tourists on the popular tourist beach just north of Phuket. Friday marks the 10th anniversary of one of the deadliest natural disasters in world history: a tsunami, triggered by a massive earthquake off the Indonesian coast, leaving more than 230,000 people dead in 14 countries and causing about $10 billion in damage. (Photo by David Longstreath/AP Photo)

Nigerian fashion models are made up for their fashion show to promote ethnic fashion June 13, 2006 in Tel Aviv, Israel. The models said they hope to use the travelling show as a springboard to international fame, in the words of one, “to be the next Naomi Campbell”. (Photo by Uriel Sinai/Getty Images)

A newborn baby pangolin climbs the walls of a cage in Bangkok, Thailand April 20, 2011. The Thai custom office showed 175 pangolins they found hidden in a truck heading into Bangkok. (Photo by Damir Sagolj/Reuters)