These horses are pictured in the Khentii province in eastern Mongolia during the Winter Horse Festival – where skillful horsemen gather to challenge the strength of their horses and show off their riding skills. Pictures were taken by Batzaya Choijiljav, a travel company director from Mongolia. Here: The fur of a horse ices up in the –40 cold of Mongolia. (Photo by Batzaya Choijiljav/Caters News)

In this October 7, 2014, photo, Fredrick Brower, center, helps cut up a bowhead whale caught by Inupiat subsistence hunters on a field near Barrow, Alaska. Drawing on tradition, and keeping within the closely monitored Aboriginal subsistence whaling guidelines, a bowhead whale is carved and divided by a crew armed with knives and hooks, and then shared according to custom. (Photo by Gregory Bull/AP Photo)

A DC-10 air tanker delivers flame retardant to the Blue Cut fire in Wrightwood, Calif., Wednesday, August 17, 2016. A wildfire with a ferocity never seen before by veteran California firefighters raced up and down canyon hillsides, instantly engulfing homes and forcing thousands of people to flee, some running for their lives just ahead of the flames. (Photo by Alex Gallardo/AP Photo)

A barber cuts hair of his client at a shuttered market during the countrywide traders strike in Lahore on October 29, 2019. Pakistani traders have joined hands to observe a nationwide shutterdown strike against the government over its “anti-business” policies, seeking to bring trade and economic activities across the country to a standstill on October 29 and 30. (Photo by Arif Ali/AFP Photo)

Believers bathe in the icy water during a traditional Epiphany at the Church of the Holy Trinity in Ostankino near TV Tower in Moscow, Russia, Wednesday, January 18, 2023. Across Russia, the devout and the daring are observing the Orthodox Christian feast day of Epiphany by immersing themselves in frigid water through holes cut through the ice of lakes and rivers. Epiphany celebrates the revelation of Jesus Christ as the incarnation of God through his baptism in the River Jordan. (Photo by Alexander Zemlianichenko/AP Photo)

Male members of the Zeleziar folk dance group whip and water the local girls dressed in traditional clothing, during Easter in Bociar, Slovakia on April 1, 2024. Boys and younger men visit the houses of young girls, whip them with fresh-cut decorated wickers and sprinkle water on them. By tradition, the whipping should give the girls strength, health, and abundance throughout the whole year. (Photo by Robert Nemeti/Anadolu via Getty Images)

A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).