Paris Jackson, left, and Caroline D'Amore kiss in the press room at the MTV Video Music Awards at The Forum on Sunday, August 27, 2017, in Inglewood, Calif. (Photo by Jordan Strauss/Invision/AP Photo)

A still image taken from a video shows a tamed golden eagle soaring during a traditional hunting contest outside the village of Kaynar in Almaty region, Kazakhstan on December 9, 2019. (Photo by Pavel Mikheyev/Reuters)

American rapper Megan Jovon Ruth Pete, known professionally as Megan Thee Stallion promotes a new music video with a topless photo in the first decade of September 2022. (Photo by theestallion/Instagram)

People work to rescue a dog from under rubble, in the aftermath of a deadly earthquake, in Iskenderun, Turkey February 8, 2023, in this screengrab obtained from a social media video. (Photo by Gurcan Ozturk via Reuters)

American rapper Doja Cat attends the 2023 MTV Video Music Awards at Prudential Center on September 12, 2023 in Newark, New Jersey. (Photo by John Angelillo/UPI/Rex Features/Shutterstock)

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A pro-government supporter scuffles with an anti-extradition supporter outside the office of pro-China lawmaker Junius Ho in Tsuen Wan in Hong Kong, China on July 22, 2019. Hong Kong demonstrators gathered for another weekend of protests against the controversial extradition bill and with a growing list of grievances, maintaining pressure on Chief Executive Carrie Lam. (Photo by Edgar Su/Reuters)