This image released by Neon shows Matthew McConaughey in a scene from “The Beach Bum”. (Photo by Atsushi Nishijima/Neon via AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Actress Bella Thorne attends the Teen Choice Awards 2015 at the USC Galen Center on August 16, 2015 in Los Angeles, California. (Photo by Steve Granitz/WireImage)

Traffic enforcer Ramiro Hinojas, 51, wears a Santa Claus costume while directing motorists through traffic at an intersection in Pasay City, Metro Manila, Philippines on November 28, 2017. (Photo by Romeo Ranoco/Reuters)

A rider on horseback competes in the Margalla Festival Tent Pegging Championship in Islamabad, Pakistan, June 5, 2016. Tent pegging is an equestrian sport popular in India and Pakistan, with a history going back to the cavalries of ancient armies. (Photo by Caren Firouz/Reuters)

An archer in a samurai warrior costume aims at a target in the Asakusa Yabusame horseback archery event at Sumida Park in Tokyo, Saturday, April 18, 2015. (Photo by Shizuo Kambayashi/AP Photo)

The Baby Nager dragon, from DreamWorks’ new “How to Train Your Dragon” Live Spectacular touring musical, shows off it’s colors outside of the New York Public Library. (Photo by Mark Von Holden)

American soldiers leaping from an armoured personnel carrier during exercises in Korea, 17th March 1954. (Photo by Three Lions)