The 27 curvy candidates for this year's eagerly-awaited Miss Bumbum pageant showed off all their assets as they paraded on one of Sao Paulo's busiest streets – Avenida Paulista – for the launch promotional race on August 8, 2016. Unsurprisingly, they stopped traffic. The girls will be fighting it out for the coveted title in a public vote before being whittled down to 15 finalists for the grand finale in November. (Photo by Leo Marinho/Splash News and Pictures)

Students learn how to use an airsoft gun from Taiwanese military instructors at Kaohsiung Municipal Sanmin Senior High School in Kaohsiung on January 11, 2024. Kaohsiung City launched a national defence education program using digital technology for all its high school students. The program also promotes drug prevention in cooperation with the Taiwan defense ministry. (Photo by Yasuyoshi Chiba/AFP Photo)

Coca-cola mini kiosks by ogilvy & mather Berlin promote tiny coke cans. To promote the launch of its tiny coke cans, coca-cola and advertising agency ogilvy & mather berlin deployed and installed a series of miniature kiosks throughout five different major cities in Germany.

Victoria's Secret Model Adriana Lima attends the launch of The Showstopper By Victoria's Secret at Victoria's Secret, Herald Square on August 9, 2011 in New York City. (Photo by Mike Coppola/Getty Images)

Fifty Shades Darker lingerie by Coco de Mer – capturing the “inner goddess” of Anastasia Steele – is launched following record-breaking release of movie’s new trailer. Official collection developed in conjunction with E.L. James to coincide with the new Fifty Shades Darker movie. They are the first official Fifty Shades Darker products to be released ahead of the new movie whose trailer was watched 114 million times in first 24 hours, breaking Star Wars: The Force Awakens previous record. (Photo by Rankin/Coco de Mer/Rex Shutterstock)

A Iraqi soldier of the 9th division is seen within a Humvee in Shyma district in Mosul, Iraq, Tuesday, December 6, 2016. Iraqi forces, backed by the U.S.-led international coalition, launched a campaign in October to retake Mosul, the country's second largest city and IS's last major urban bastion in Iraq. (Photo by Manu Brabo/AP Photo)

This image made available by the Johns Hopkins University Applied Physics Laboratory on Wednesday, May 31, 2017 depicts NASA's Solar Probe Plus spacecraft approaching the sun. On Wednesday, NASA announced it will launch the probe in summer 2018 to explore the solar atmosphere. It will be subjected to brutal heat and radiation like no other man-made structure before. (Photo by Johns Hopkins University Applied Physics Laboratory via AP Photo)

A dancer warms up backstage before the final of the 46th Prix de Lausanne, in Lausanne, Switzerland, 03 February 2018. Launched in 1973, the Prix de Lausanne is an international dance competition for young dancers aged 15 to 18. Closing the six-day event, prizes are awarded to the best of 21 finalists consisting of scholarships granting free tuition in a world-renowned dance school or dance company. (Photo by Valentin Flauraud/EPA/EFE)