In this handout image provided by Red Bull, Jessica Macaulay of Canada dives from the 22 metre platform during the final competition day of the sixth stop of the Red Bull Cliff Diving World Series on September 11, 2022 at Sisikon, Switzerland. (Photo by Romina Amato/Red Bull via Getty Images)

In this handout image provided by Red Bull, Maria Paula Quintero of Colombia dives from the 20 metre balcony during the first competition day of the third stop of the Red Bull Cliff Diving World Series on July 01, 2023 at Polignano a Mare, Italy. (Photo by Romina Amato/Red Bull via Getty Images)

In this handout image provided by Red Bull, Maria Paula Quintero of Colombia dives from the 21.5 metre platform during the second competition day of the third stop of the Red Bull Cliff Diving World Series on June 29, 2024 at Polignano a Mare, Italy. (Photo by Dean Treml/Red Bull via Getty Images)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A Hindu woman hold clay-lamp during a ceremony to celebrate Diwali, the festival of lights, at Krishna temple in Lahore, Pakistan, Sunday, November 12, 2023. The Hindu festival of lights, Diwali celebrates the spiritual victory of light over darkness. (Photo by K.M. Chaudary/AP Photo)