To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Wild Thang, a Pekingese competing in the 2023 World’s Ugliest Dog Contest sits in the waiting kennel before the start of the annual World's Ugliest Dog contest at the Sonoma-Marin Fair in Petaluma, California, on June 23, 2023. Scooter was the winner of the 2023 World’s Ugliest Dog Competition. (Photo by Philip Pacheco/AFP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A trainer tries to convince a dog to jump over an obstacle during the Dog Olympic Games in Rio de Janeiro, Brazil, Sunday, September 18, 2016. Owner of the dog park and organizer of the animal event Marco Antonio Toto says his goal is to socialize humans and their pets while celebrating sports. (Photo by Silvia Izquierdo/AP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A dog dressed as a Zoltar fortune telling machine participates in the Halloween Dog Parade in New York. (Photo by Timothy Clary/Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.