To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A dog trainer works with a previously abandoned dog at a police centre in Saltillo, Mexico March 4, 2016. Stray dogs are adopted by the police from a municipal anti-rabies centre and then trained to help the police patrol the streets, and search for drugs, explosives and weapons. (Photo by Daniel Becerril/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Wild Thang, a Pekingese competing in the 2023 World’s Ugliest Dog Contest sits in the waiting kennel before the start of the annual World's Ugliest Dog contest at the Sonoma-Marin Fair in Petaluma, California, on June 23, 2023. Scooter was the winner of the 2023 World’s Ugliest Dog Competition. (Photo by Philip Pacheco/AFP Photo)

A dog dressed as a Zoltar fortune telling machine participates in the Halloween Dog Parade in New York. (Photo by Timothy Clary/Getty Images)

Muharrem Yilmaz, 78, takes his dog “Toprak” to a scooter and a swing ride everyday in Aydin, Turkiye on June 14, 2024. Yilmaz started taking his dog to long scooter rides after realising it likes to play with his grandkids' scooter. Then, he made a swing out of fruit boxes for the dog. Yilmaz adopted his dog Toprak two years ago when he found it in a restaurant garden as a lost puppy. (Photo by Ferdi Uzun/Anadolu via Getty Images)

A dog attends the Annual Tompkins Square Halloween Dog Parade in New York City, U.S., October 19, 2025. (Photo by Eduardo Munoz/Reuters)