While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Participants kiss on a platform as they take part in the annual event “No Trousers Tube Ride” in London, Sunday, January 8, 2023. The No Trousers Tube Ride returns to London, the first time the event had taken place since January 2020, due to Covid. (Photo by Kin Cheung/AP Photo)

A photographer takes pictures near an inflated Master Yoda character hot air balloon during the 33rd annual QuickChek New Jersey Festival of Ballooning at Solberg Airport Friday, July 24, 2015, in Readington, N.J. The festival which runs through Sunday, July 26, 2015, will feature as many as 100 balloons, including many large, shaped balloons of Darth Vader, an American Flag, a giant whale, a Panda Bear, and a baby dinosaur. (Photo by Mel Evans/AP Photo)

A Libyan fireman stands in front of smoke and flames rising from an oil storage tank at an oil facility in northern Libya's Ras Lanouf region on January 23, 2016, after it was set ablaze earlier in the week following attacks launched by Islamic State (IS) group jihadists to seize key port terminals. (Photo by AFP Photo/Stringer)

A cosplayer poses for photographs at the 2015 Comic Fiesta event in Kuala Lumpur, Malaysia, October 31, 2015. (Photo by Olivia Harris/Reuters)

“Misty Morning”. Every morning, people expect sunny weather. Photo location: Bali, Indonesia. (Photo and caption by Henry Adam/National Geographic Photo Contest)

A sniper of the French “Brigade d'Intervention” takes up his position at the top of the Arc de Triomphe during the annual Bastille Day military parade on the Champs-Elysees avenue in Paris on July 14, 2016. France holds annual Bastille Day military parade with troops from Australia and New Zealand as special guests among the 3,000 soldiers who will march up the Champs Elysees avenue. They will be accompanied by 200 vehicles with 85 aircraft flying overhead. (Photo by Stephane De Sakutin/AFP Photo)

An ancient oak tree sits in a Shropshire field as the first signs of Spring begin to show across the United Kingdom on February 19, 2014 in Bridgnorth, England. (Photo by Christopher Furlong/Getty Images)