A reporter takes pictures of a soldier during the annual Han Kuang military exercise in Kinmen, Taiwan, September 7, 2015. Rustic Kinmen, with a population of less than 129,000, is a half-hour ferry ride to China, but it takes an hour to fly to major Taiwan cities. Just off its shores, glass-walled high-rises wink seductively from the booming mainland port of Xiamen in one of China's most prosperous provinces. (Photo by Pichi Chuang/Reuters)

In this February 2, 2014 photo, people take pictures inside a cave at Apostle Islands National Lakeshore in northern Wisconsin, which has been transformed into a dazzling display of ice sculptures by the arctic siege gripping the Upper Midwest. (Photo by Brian Peterson/AP Photo/Minneapolis Star Tribune)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

The head of a decapitated rooster is pictured after a rooster run, during celebrations in honour of San Juan Bautista in San Juan de Oriente town, Nicaragua, June 26, 2015. The rooster runs, where horse-riders try to pull the head off live roosters, symbolize the beheading of John the Baptist. (Photo by Oswaldo Rivas/Reuters)

A Muslim woman takes a picture of a man in the water of the Mediterranean sea in Tel Aviv during Eid al-Fitr, which marks the end of the holy month of Ramadan July 19, 2015. Thousands of Palestinians used permits given by the Israeli authorities allowing many to enjoy the beaches along Israel's Mediterranean shoreline during the Eid al-Fitr holiday. (Photo by Baz Ratner/Reuters)

A protester holding a torch runs past police (not pictured) trying to stop the protesters from marching in a rally organised by a 30-party alliance led by a hardline faction of former Maoist rebels, who are protesting against the draft of the new constitution, in Kathmandu August 15, 2015. The group says that the draft is not inclusive and does not protect the rights of the marginalised and underprivileged groups in the country. (Photo by Navesh Chitrakar/Reuters)

A man wearing a face mask walks past a picture of a Russian tank in central Moscow on June 18, 2020. Russia's President Putin on June 24 will preside over a massive military parade to mark Soviet victory in World War II, which was postponed due to the coronavirus pandemic. (Photo by Yuri Kadobnov/AFP Photo)

Social distancing signs are pictured as models wear protective face masks before the show of designer Andres Sarda during the Mercedes Benz Fashion Week amid the coronavirus disease (COVID-19) outbreak in Madrid, Spain, September 10, 2020. (Photo by Sergio Perez/Reuters)