Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A Thai devotee in a state of trance screams while holy water is sprayed as thousands race towards the edifice of the founder monk during the annual Tattoo fesitval at Wat Bang Phra on March 7, 2009 in Nakhom Pathom, Thailand. Some men take on the characteristics of sacred animals that have been carved onto their skin. Thousands of believers from all over Thailand come to take part in one of the country's most bizarre festivals about 50 miles outside Bangkok to pay respect to the temple's monks who are master tattooist. In Thai culture the tattoo or Thai word sak yant is worn as a symbol of spiritual and physical protection, many believe that the tattoo have mystical powers. Many tattoo fanatics choose to have monkeys and tigers as well as the Khmer/Cambodia ancient script on their bodies. (Photo Paula Bronstein/Getty Images)

Model Juliana Paesthe (C) of Viradouro samba school participates in the annual carnival parade in Rio de Janeiro's Sambadrome, February 15, 2015. (Photo by Ricardo Moraes/Reuters)

First graders attend a festive ceremony to mark the start of another school year in Slaviansk, September 1, 2014. September 1 marks the start of a new academic year for students in Ukraine. (Photo by Gleb Garanich/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.