Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A member of the samba school of the Grupo Especial Academicos do Grande Rio parade during the Carnival celebration at the Marques de Sapucai sambadrome in Rio de Janeiro, Brazil, early 04 March 2019. The samba schools of the Rio de Janeiro Special Groups began their parades on 03 March at the sambadrome, considered the main attraction of the carnival in Brazil. (Photo by Marcelo Chello/EPA/EFE)

Revellers take part in an annual block party before Carnival in downtown Rio de Janeiro, Brazil, January 16, 2016. The Rio de Janeiro Carnival will be held from February 5 to February 9. (Photo by Pilar Olivares/Reuters)

A reveler dances during the Carmelitas street party in Rio de Janeiro, Brazil, Friday, March 1, 2019. Much of the appeal of Rio street parties is the variety of themes and that people can dress up in costumes or not. (Photo by Leo Correa/AP Photo)

Suzanna Shahbazian of Canada competes in the Individual Exercises Final during Pan American Gymnastics Championships Rio de Janeiro 2022 at Carioca Arena 1 on July 09, 2022 in Rio de Janeiro, Brazil. (Photo by Buda Mendes/Getty Images)

Revellers are sprayed by a water cannon during a street party called “Bloco Das Barbas” in Rio de Janeiro, Brazil on February 18, 2023. Hundreds of street parties traditionally take place every year in the city before and during Rio de Janeiro's carnival. (Photo by Carl de Souza/AFP Photo)