A student runs for cover as riot police clash with students during a demonstration on February 29, 2012 in Barcelona, Spain. Student associations have called upon 120,000 students to strike in protest against education cuts recently announced by the Catalan government. (Photo by David Ramos/Getty Images)

A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

An inmate with a tattoo of Santa Muerte (The Saint of Death) reacts in the Topo Chico prison, during a media tour, in Monterrey, Mexico, February 17, 2016. The director of a prison in northeast Mexico where 49 people died in a riot this week was accused of murder and detained, along with two others, a state prosecutor said on Saturday. (Photo by Daniel Becerril/Reuters)

In this April 2, 2016 photo, dusty sculptures made of cast-off baby dolls sit in an open-air museum and art workshop off a trash-strewn street cutting through some of the poorest neighborhoods in Port-au-Prince, Haiti. They were created by Haitian artists called Atis Rezistans who have become celebrated in the international art world by creating sculptures out of scrapped car parts, old wood, discarded toys and even human skulls found scattered outside crumbling mausoleums. (Photo by David McFadden/AP Photo)

Russian Emergency Situations employees help a girl to bath in the icy water on Epiphany at the Church of the Holy Trinity in Ostankino near TV Tower in Moscow, Russia, Friday, January 18, 2019. Across Russia, the devout and the daring are observing the Orthodox Christian feast day of Epiphany by immersing themselves in frigid water through holes cut through the ice of lakes and rivers. Epiphany celebrates the revelation of Jesus Christ as the incarnation of God through his baptism in the River Jordan. (Photo by Alexander Zemlianichenko/AP Photo)

Believers bathe in the icy water during a traditional Epiphany at the Church of the Holy Trinity in Ostankino near TV Tower in Moscow, Russia, Wednesday, January 18, 2023. Across Russia, the devout and the daring are observing the Orthodox Christian feast day of Epiphany by immersing themselves in frigid water through holes cut through the ice of lakes and rivers. Epiphany celebrates the revelation of Jesus Christ as the incarnation of God through his baptism in the River Jordan. (Photo by Alexander Zemlianichenko/AP Photo)

Amish girls play softball after class during an end of the school year celebration on Tuesday, April 9, 2013 in Bergholz, Ohio. The celebration was also part of a farewell picnic for four women and one man from this tight-knit group in rural eastern Ohio who will enter prison on Friday, April 12, joining nine already behind bars on hate crimes convictions for hair- and beard-cutting attacks against fellow Amish. (Photo by Scott R. Galvin/AP Photo)