For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A staff member at the Rising Sun Anger Release Bar suits up in protective gear August 8, 2006 in Nanjing of Jiangsu Province, China. (Photo by China Photos/Getty Images)

The Sun rises above the forest near Kiskorpad, Hungary, 02 January 2021. (Photo by Gyorgy Varga/EPA/EFE)

Yaroslav Segeda at the top of a high rise building in Kudrinskaya Square, Moscow, Russia. (Photo by Yaroslav Segeda/Caters News)

Plumes of smoke rise from the snow covered volcano Villarrica, in Pucon, Chile on December 7, 2023. (Photo by Cristobal Saavedra Escobar/Reuters)