241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

In this Friday, January 24, 2014 photo, Afghan refugee girl, Robina Haseeb, 5, poses for a picture, while playing with other children in a slum on the outskirts of Islamabad, Pakistan. (Photo by Muhammed Muheisen/AP Photo)

A man poses for a picture to show his rings of gold, silver and bronze on his fist in Zamfara, Nigeria April 21, 2016. (Photo by Afolabi Sotunde/Reuters)

Salvadoran clown Cosquilla poses for a picture during the VIII Central America Clown Convention in San Salvador, El Salvador, May 18, 2016. (Photo by Jose Cabezas/Reuters)

Recording artist Orisha Sound performs at the Sting 2014 concert in Kingston, December 26, 2014. Picture taken December 26, 2014. (Photo by Gilbert Bellamy/Reuters)

A model backstagee is pictured before the Philipp Plein Spring/Summer 2016 collection during Milan Fashion Week in Italy September 23, 2015. (Photo by Alessandro Garofalo/Reuters)

Migrant Haya from Artoz, Syria, shows a picture of her town as she waits to cross the Slovenia-Austria border in Sentilj, Slovenia October 25, 2015. (Photo by Srdjan Zivulovic/Reuters)

A Minion character dressed in a Christmas theme is pictured in Times Square during unseasonably warm weather on Christmas Eve in the Manhattan borough of New York, December 24, 2015. (Photo by Carlo Allegri/Reuters)