Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Women sunbath as Ferrari's Brazilian driver Felipe Massa drives past during the third practice session at the Circuit de Monaco in Monte Carlo on May 25, 2013 ahead of the Monaco Formula One Grand Prix. (Photo by Alexander Klein/AFP Photo)

Brazilian singer Larissa de Macedo Machado, better known by her stage name Anitta is seen outside Schiaparelli during Paris Fashion Week – Haute Couture Fall Winter 2022 2023 – Day One on July 04, 2022 in Paris, France. (Photo by Spread Pictures/The Mega Agency)

A fan waves a Brazilian flag before the arrival of the Olympic torch ahead of the Rio 2016 Olympic Games on August 2, 2016 in Sao Goncalo, Rio de Janeiro state, Brazil. The torch will arrive in the city of Rio tomorrow and the Games commence on August 5. (Photo by Mario Tama/Getty Images)

A native Brazilian competes in a tora competition, which is a race while carrying a log, during the Indigenous Youth Games of Pataxos nation in Santa Cruz de Cabralia, Bahia state, Brazil, April 18, 2016. (Photo by Roosevelt Cassio/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

An environmental activist performs during a protest in front of the headquarters of Brazilian mining company Vale SA in downtown Rio de Janeiro, Brazil, November 16, 2015. The collapse of two dams at a Brazilian mine, owned by Vale SA and BHP Billiton Ltd, has cut off drinking water for quarter of a million people and saturated waterways downstream with dense orange sediment that could wreck the ecosystem for years to come. Nine people were killed, 19 are still listed as missing and 500 people were displaced from their homes when the dams burst at an iron ore mine in southeastern Brazil on November 5. (Photo by Sergio Moraes/Reuters)