For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Members of a Star Wars fan club wear costumes of movie characters as they join a midnight premiere of the new Star Wars movie “Star Wars: The Force Awakens” at a cinema in Stuttgart, Germany, late 16 December 2015 night. Numerous fans of the science fiction movie series were gathering to attend one of the midnight premiere screenings all over Germany of the latest movie of the epic series – “Star Wars: The Force Awakens”. (Photo by Nikolai Huland/EPA)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Northern Lynx kittens, explore their enclosure at the Highland Wildlife park on October 9, 2012 in Kingussie, Scotland. The feline twins are believed to be the type of lynx found historically in Scotland. The Highland Wildlife Park specialises in Scottish animal species, both past and present, and species that are well adapted to cold weather. (Photo by Jeff J. Mitchell)

St Andrews University students skinny dip in the sea as May Day celebrations in St Andrews, Scotland on April 30, 2017. Hundreds of revellers ditched their clothes and bravely jumped into the bitterly cold North Sea. (Photo by Alamy Stock Photos)

A stag reacts as magpies and crows fuss over a resting stag as they feed on ticks from the fur of the deer herd roaming on the Ashton Court Estate, Bristol, in crisp and cold Autumnal weather on November 23, 2020. (Photo by Ben Birchall/PA Images via Getty Images)

A vendor sells fish at Central Market in freezing conditions of minus 43 degrees Celsius in the city of Yakutsk, Sakha (Yakutia), Russia on December 13, 2020. The winters in Yakutsk are extremely cold and long and the summers short and warm, with temperatures sometimes rising above 30C. (Photo by Yevgeny Sofroneyev/TASS)

After a cold night the small North Devon villages of Appledore and Instow wake up to an amazing scene as the sun rises over the River Torridge estuary, Devon, UK on October 19, 2018. (Photo by Terry Mathews/Alamy Live News)