“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A woman carries a stone cross in a cemetery in the village of Copaciu, southern Romania, on May 2, 2013. As part of a Holy Week tradition, Romanians visit, on Maundy Thursday, the graves of their loved ones, light fires and share food with community members in memory of the departed. Orthodox worshipers celebrate Easter on May 5. (Photo by Andreea Alexandru/ Mediafax)

A Muslim woman takes a picture of a man in the water of the Mediterranean sea in Tel Aviv during Eid al-Fitr, which marks the end of the holy month of Ramadan July 19, 2015. Thousands of Palestinians used permits given by the Israeli authorities allowing many to enjoy the beaches along Israel's Mediterranean shoreline during the Eid al-Fitr holiday. (Photo by Baz Ratner/Reuters)

Abigail Doyle from St David's Holy Faith Secondary School, Greystones, modeling her Alice in Wonderland themed outfit designed for the Upcycled category of the An Taisce Green-Schools Let's Fix Fashion catwalk event in Cashel, Ireland on May 4, 2023. (Photo by Diarmuid Greene/The Irish Times)

Sparkler fireworks are created by Palestinian children in the al-Zaytoun district on the east of Gaza City on March 28, 2023 during Ramadan. The fireworks, which are made with steel wire wool, are part of the celebrations in the Palestinian enclave during the Muslim holy month. (Photo by Ahmad Hasaballah/IMAGESLIVE via ZUMA Press Wire/Rex Features/Shutterstock)

Naga Sadhus or Hindu Holy men leave after taking a dip during the first "Shahi Snan" (grand bath) at “Kumbh Mela” or the Pitcher Festival, in Prayagraj, previously known as Allahabad, India, January 15, 2019. (Photo by Danish Siddiqui/Reuters)

A Sadhu or a Hindu holy man carrying his pet monkey walks after taking a dip at the confluence of the river Ganges and the Bay of Bengal on the occasion of “Makar Sankranti” festival at Sagar Island, south of Kolkata, India, January 14, 2017. (Photo by Rupak De Chowdhuri/Reuters)