American model Cindy Crawford, 55, recreated her famous Pepsi advert from 1992 for the University of Wisconsin’s Cancer Care Unit. Limited edition prints of the model, shot by the photographer David Yarrow, have a $40,000 price tag and have raised $1 million. (Photo by David Yarrow Photography)

Young cheetahs eat meat at The Cheetah Conservation Fund (CCF) center in Otjiwarongo, Namibia, on August 13, 2013. The CCF started breeding Anatolian livestock dogs to promote cheetah-friendly farming after some 10,000 big cats – the current total worldwide population – were killed or moved off farms in the 1980s. Up to 1,000 cheetahs were being killed a year, mostly by farmers who saw them as livestock killers. But the use of dogs has slashed losses for sheep and goat farmers and led to less retaliation against the vulnerable cheetah. (Photo by Jennifer Bruce/AFP Photo)

A model backstage before the Issa London runway show at London Fashion Week Spring/Summer 2012 on September 17, 2011 in London, England. (Photo by Tim Whitby/Getty Images)

Models walk the runway at the “A Child of the Jago” fashion show during London Fashion Week at the Wilton Music Hall on September 21, 2011 in London, United Kingdom. (Photo by Ian Gavan/Getty Images)

Model Jennifer Hawkins showcases designs by Yeojin Bae on the catwalk at the Myer A/W 2012 Collection Launch on March 1, 2012 in Melbourne, Australia. (Photo by Scott Barbour/Getty Images)

A South Sudanese model applies make-up during the Festival of Fashion and Arts for Peace in Juba August 9, 2014. (Photo by Andreea Campeanu/Reuters)

A model on the catwalk for the Tom Ford show at New York fashion week in New York, USA on September 6, 2017. (Photo by Swan Gallet/Shutterstock)

Models prepare themselves backstage ahead of the International Dwarf Fashion Show, on September 26, 2017 in Paris, France. (Photo by Thomas Samson/AFP Photo)