Girls look at a newly installed “Renew” media point in the City of London on January 26, 2012 in London, England. The “pods” will transmit each market day and will include breaking news, weather and travel information, and information about sport, fashion, the arts and entertainment. The stations which will also double as recycling points are run by media company Renew. (Photo by Dan Kitwood/Getty Images)

A competitor in fancy dress emerges from muddy water during the Tough Guy Challenge endurance race on January 29, 2012 in Telford, England. Every year thousands of people run the 8 mile assault course which involves freezing temperatures, fire and ice. (Photo by Michael Regan/Getty Images)

Karima Adebibe, the newly crowned face of Lara Croft, poses, with a Burmese python on the eve of the release of the record breaking new video game “Lara Croft Tomb Raider; Legend” at The Barbican on April 6, 2006 in London, England. (Photo by Gareth Cattermole/Getty Images)

Young dancers perform at a preview show for the Chinese Lantern Festival which falls on February 6 and traditionally marks the end of the Lunar New Year celebrations on February 3, 2012 in Beijing, China.The Lantern Festival also known as the Yuanxiao Festival or Shangyuan Festival in China.(Photo by Lintao Zhang/Getty Images)

A model walks the runway in the Maria Escote fashion show during the Mercedes-Benz Fashion Week Madrid Autumn/Winter 2012 at Ifema on February 4, 2012 in Madrid, Spain. (Photo by Carlos Alvarez/Getty Images)

South Korean soldiers participate in a winter river crossing operation in preparation for a possible North Korean attack on February 8, 2012 in Yeoju, South Korea. The Korean peninsula is the world's last Cold War frontier as stalinist North Korea and pro-western South Korea have been technically at war since the 1950-53 conflict. (Photo by Chung Sung-Jun/Getty Images)

Characters from Star Wars pose for a photocall to promote the release of Star Wars: Episode 1 – The Phantom Menace 3D at The London Eye on February 8, 2012 in London, England. (Photo by Dave J. Hogan/Getty Images)

A new 3D IMAX screen is installed at IMAX Darling Harbour on February 9, 2012 in Sydney, Australia. The new 3D screen at 29.5 metres by 35.7 metres will replace the former screen at IMAX Darling Harbour as the largest in the world. (Photo by Matt King/Getty Images)