British model Iris Law arrives at The Fashion Awards 2019 held at Royal Albert Hall on December 02, 2019 in London, England. (Photo by Lisi Niesner/Reuters)

Lovot companion robots by Groove X wander in front their booth at CES Unveiled during the 2020 CES in Las Vegas, Nevada, January 5, 2020. (Photo by Steve Marcus/Reuters)

Zendaya arrives at the 25th Annual Critics' Choice Awards at Barker Hangar on January 12, 2020 in Santa Monica, California. (Photo by Danny Moloshok/Reuters)

A protester poses for photos next to a burning police vehicle in Los Angeles, Saturday, May 30, 2020, during a demonstration over the death of George Floyd. a black man who was killed in police custody in Minneapolis on May 25. (Photo by Ringo H.W. Chiu/AP Photo)

Poland's Adrian Meronk, left, celebrates with his partner Melania Bobrowicz during the Australian Open golf championship at Victoria golf course in Melbourne, Australia, Sunday, December 4, 2022. (Photo by Asanka Brendon Ratnayake/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Russia's Maria Sharapova carries the torch during the opening ceremony of the 2014 Winter Olympics in Sochi, Russia, Friday, February 7, 2014. (Photo by Matt Dunham/Associated Press)