241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

A group of 1000 customers receive a facial massage at a sports centre in Jinan, Shandong province, China, May 4, 2015. A group of 1000 women were given a 30 minutes facial beauty treatment together on Monday that achieved a Guinness record for the largest group of people having beauty treatment in the same location, according to local media. (Photo by Reuters/Stringer)

English singer Dua Lupa, 25, poses in Puma Mayu trainers in her latest advertising campaign for the brand in Herzogenaurach, Germany on August 16, 2021. The singer posed in the new suede trainers and a black skirt and top with chainmail underneath. Dua Lipa is featured in Puma's latest women's brand campaign “She Moves Us”, which, celebrates women who move together to achieve and connect through fashion, community and sport. (Photo by Mario Sorrenti)

Employees conduct a final check to fix any cavities in the seams of balls inside the soccer ball factory that produces official match balls for the 2014 World Cup in Brazil, in Sialkot, Punjab province May 16, 2014. It was when he felt the roar of the crowd at the 2006 World Cup in Germany that Pakistani factory owner Khawaja Akhtar first dreamt up a goal of his own: to manufacture the ball for the biggest soccer tournament on the planet. Last year he finally got his chance – but only 33 days to make it happen. (Photo by Sara Farid/Reuters)

The photo project was done for the organization Fishlove and included some other U.K.-based celebrities posing in the buff with critters ranging from bass fish to sharks. Its goal is to raise awareness of how overfishing is destroying the oceans. The release of Gillian's nearly nude pic, which was snapped by French portrait photographer Denis Rouvre, is timed with a European Parliament vote on banning destructive forms of deep-sea fishing in the Northeast Atlantic. The Fishlove organization is trying to rally voters to sign a petition ending deep-sea trawling – which, according to scientists, is negatively impacting the fish population and their habits – and Gillian solicited signatures in a Twitter post. Photo: “Fish Love” Project by Photographer Denis Rouvre. Gillian Anderson. (Photo by Denis Rouvre)

Uranjargal, a leader of the Mongolian neo-Nazi group Tsagaan Khass, stands next to a statue of Chingunjav, a Mongolian national hero, in Ulan Bator June 22, 2013. The group has rebranded itself as an environmentalist organisation fighting pollution by foreign-owned mines, seeking legitimacy as it sends Swastika-wearing members to check mining permits. Over the past years, ultra-nationalist groups have expanded in the country and among those garnering attention is Tsagaan Khass, which has recently shifted its focus from activities such as attacks on women it accuses of consorting with foreign men to environmental issues, with the stated goal of protecting Mongolia from foreign mining interests. This ultra-nationalist group was founded in the 1990s and currently has 100-plus members. (Photo by Carlos Barria/Reuters)

A woman passes Members of historical clubs dressed in the uniform of French soldiers during ceremony of repatriation of the remains of French General Charles-Etienne Gudin de la Sablonniere, participant in the French Revolutionary wars and Napoleonic wars, to France in Moscow airport Vnukovo-3, Russia, 13 July 2021. (Photo by Sergei Ilnitsky/EPA/EFE)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.