In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

This artist's scoreboard displays a fictional game between Mars and Earth, with Mars in the lead. It refers to the success rate of sending missions to Mars, both as orbiters and landers. Of the previous 39 missions targeted for Mars from around the world, 15 have been successes and 24 failures. For baseball fans, that's a batting average of .385. The United States has had 13 successes out of 18 attempts, or a “batting average” of .722. NASA's Curiosity rover, set to land on the Red Planet the evening of Aug. 5, 2012 PDT (morning of Aug. 6 EDT), will mark the United States' 19th attempt to tackle the challenge of Mars, and the world's 40th attempt. (Image by NASA/JPL-Caltech)

Businesswoman and vendor Sonia Maria Paypay sells clothing at a stand at the commercial zone of Gamarra in Lima, April 16, 2015. (Photo by Mariana Bazo/Reuters)

LA-based photographer Mike Kelley has been working on his amazing “Airportaits” for two years. He racked up racked up more than 74,000 air miles on 25 flights to complete the series. (Photo by Mike Kelley/SWINS)

A little boy shouts “Earthquake!” during a shouting contest, part of the annual evacuation drill on the National Disaster Prevention Day on September 1, 1986. The contest was aimed at teaching youngsters the importance of telling neighbors quickly and loudly of a disaster when it hits. The drill is annually conducted through out the country on the day marking the anniversary of the Great Kanto Earthquake that hit the Japanese capital and its vicinity on September 1, 1923, killing more than 104,000 people. (Photo by Sadayuki Mikami/AP Photo)

A dog plays amid a heavy snowfall in Madrid on January 9, 2021. Heavy snow fell across much of Spain, leaving huge areas blanketed in white as Storm Filomena brought wintry weather not seen in decades to the Iberian peninsula. (Photo by Benjamin Cremel/AFP Photo)

A woman holding an umbrella walks past the sculpture by Chinese artist Yue Minjun beside a road during a snow in Beijing, China, November 22, 2015. (Photo by Jason Lee/Reuters)

In this photo illustration a plastic carrier bag is blown along the road by the wind on March 4, 2008 in Birmingham, England. (Photo illustration by Christopher Furlong/Getty Images)