Morgan Miller carries her one-year-old daughter Mia Jennings in one arm as she shovels the stairs to her Springfield home with the other Sunday, January 13, 2019. Miller said she's learned how to do a lot of things while holding a baby in the last year. (Photo by Ted Schurter/The State Journal-Register via AP Photo)

In this Friday, May 10, 2019, file photo, rescuers help a baby wild elephant cross the wetland to return to the forest at Deepor Beel wildlife sanctuary in Gauhati, India. The elephant had gotten stuck in the waters of Deepor Beel after it was separated from a herd of wild elephant that came down in search of food last night. (Photo by Anupam Nath/AP Photo)

A river otter (lontra longicaudis) of 6-weeks-old looks in the mirror during a bath in the Animal Welfare Unit of the Zoo in Cali, Colombia, on October 22, 2019. The baby otter was found abandoned brought to the Cali Zoo for breeding, for its extensive experience in raising these species. According to the International Union for Conservation of Nature the river otter (lontra longicaudis) are in danger of extinction, because of mining, agriculture, pollution of rivers and housing construction in their habitat. (Photo by Luis Robayo/AFP Photo)

“Smudge” an orphaned echidna puggle is held by Veterinary nurse Sarah Male ahead of its feeding on November 07, 2022 in Sydney, Australia. Echidnas, sometimes known as spiny anteaters, are native to Australia. A baby echidna was found orphaned by the side of the road and is being cared for at Sydney's Taronga Zoo hospital. The care is intensive with several feedings per day, and the echidna is housed in temperature-controlled environment to aid its recovery and growth. (Photo by Jenny Evans/Getty Images)

British rock singer, musician, one of the founders and member of the band Black Sabbath, which had a significant influence on the emergence of such musical styles as hard rock and heavy metal Ozzy Osbourne, pictured at home two weeks after the birth of his baby boy Jack. 25th November 1985. The heavy metal star, who fronted Black Sabbath before a long solo career, has died aged 76 in Birmingham, UK on July 22, 2025. (Photo by Mike Maloney/Mirrorpix via Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)