A major new exhibition exploring the irresistible force of cuteness in contemporary culture at Somerset House, London on January 24, 2024. From emojis to internet memes, video games to plushie toys, food to loveable robotic design, cuteness has taken over our world. (Photo by Paul Quezada-Neiman/Alamy Live News)

Kazakhstan's Nadezhda Dubovitskaya reacts as she competes in the women's high jump qualification of the athletics event at the Paris 2024 Olympic Games at Stade de France in Saint-Denis, north of Paris, on August 2, 2024. (Photo by Andrej Isakovic/AFP Photo)

“Itasha (痛車), literally “painmobile”, is a Japanese term for an otaku fad of individuals decorating the bodies of their cars with fictional characters of anime, manga, or video games (especially bishōjo game or eroge). These characters are predominately “cute” female. The decorations usually involve paint schemes and stickers. Automobiles are called Itasha, while similar motorcycles and bicycles are called itansha (痛単車) and itachari (痛チャリ), respectively”. – Wikipedia


Photo: A visitor takes pictures of an anime-decorated «Itasha» car displayed during the “Moe Fes in Washimiya” at Washimiya Town Hall on July 18, 2009 in Washimiya, Saitama, Japan. Itasha, a word derived from “itai” (painful) and “sha” (car), are vehicles decorated with mostly female characters from Japanese manga, anime and video games. (Photo by Kiyoshi Ota/Getty Images)

Runners hoist another runner into the air after completing The Color Run All-Star 5K as part of the All-Star Baseball game festivities, Saturday, July 11, 2015, at Sawyer Point Park, in Cincinnati. After more than two years of planning and sprucing up, city organizers say everything's in place for a smooth, safe and fun five days of events that began Friday morning with the opening of Major League Baseball's fan festival. There will be concerts, exhibits, celebrity softball, the Home Run Derby and other activities capped by Tuesday night's game. (Photo by John Minchillo/AP Photo)

A woman walks past a giant Pac-Man in Tokyo's Shinjuku area, Wednesday, August 12, 2015. The three-meter (about nine feet and 10 inches)-tall Pac-Man and other video game characters, made of Lego bricks, were on display to promote the upcoming movie “Pixels”. (Photo by Ken Aragaki/AP Photo)

Hollywood actress Malin Akerman helps King Digital Entertainment set the Guinness World Record for the World's Largest Hammock to celebrate the launch of its new game Paradise Bay on Wednesday, September 2, 2015, in Jersey City, N.J. (Photo by Charles Sykes/Invision for King World Entertainment/AP Images)

Switzerland's lead Nicole Schwaegli (L) and second Marisa Winkelhausen sweep during their curling round robin game against Japan at the World Women's Curling Championships in Sapporo March 14, 2015. (Photo by Thomas Peter/Reuters)

Jonny Joo, 23, visits derelict malls, stations, towers and other places because they remind him of Silent Hill – a psychological horror video game which was made into a film. “When I first started exploring places, so many would remind me of the game. It was a world I was kind of obsessed with because of how dark and eerie it looked”, Joo said. His book, titled “Empty Spaces”, will feature 116 images and is being released this week. Photo: A glass-walled corridor at Cleveland's abandoned aquarium in Ohio. (Photo by Jonny Joo/Barcroft Media)