Two life-size Victorian style dolls shocked Londoners morning December 3, 2015 as the creepy pair popped up at commuter hotspots across the capital to mark the launch of the world's first psychological theme park ride created by Derren Brown, coming to Thorpe Park Resort in 2016. (Photo by Matt Alexander/PA Wire)

Chacha, the male chimp, screams at a worker in Sendai, northern Japan, Thursday, April 14, 2016 after fleeing from a zoo. The chimpangzee tried desperately to avoid being captured by climbing an electric pole. Chacha was on the loose nearly two hours Thursday after it disappeared from the Yagiyama Zoological Park in Sendai, the city that's hosting finance ministers from the Group of Seven industrialized nations in May. (Photo by Kyodo News via AP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A Ukrainian serviceman fires a 2S7 Pion self-propelled gun during military exercises near the village of Divychky in Kiev region, Ukraine, October 21, 2016. (Photo by Valentyn Ogirenko/Reuters)

Students from CAS Ballet Theatre School stretch on the sidewalk Saturday, February 20, 2016, in Ann Arbor, Mich. (Photo by Junfu Han/The Ann Arbor News via AP Photo)

Emma White, of Team Cyclocrossworld, hits the dirt hard during the USA Cycling Cyclo-cross National Championship Elite Women's race at the Valmont Bike Park in Boulder, Colorado, on January 12, 2014. (Photo by Jeremy Papasso/The Daily Camera)

Giant Olympic rings are towed on The River Thames past The Tower of London on February 28, 2012 in London, England. (Photo by Peter Macdiarmid/Getty Images)

A long skater speeds away on the rain-wet ice on lake Orlangen, South of Stockholm on December 15, 2013. Meteorologists forecast temperatures around 5 degrees for southern Sweden. (Photo by Tobias Rostlund/AFP Photo)

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