American singer Bleta “Bebe” Rexha poses with fans at the iHeartRadio MuchMusic Video Awards (MMVAs) in Toronto, Ontario, Canada on August 26, 2018. (Photo by Mark Blinch/Reuters)

Taylor Swift arrives at the American Music Awards on Tuesday, October 9, 2018, at the Microsoft Theater in Los Angeles. (Photo by Mike Blake/Reuters)

British sprinter Dina Asher-Smith arrives at The Fashion Awards 2018 In Partnership With Swarovski at Royal Albert Hall on December 10, 2018 in London, England. (Photo by Mike Marsland/BFC/Mike Marsland/Getty Images)

American media personality Paris Hilton looks flawless in her little black dress which she pairs with a leather jacket on Saturday, September 26, 2020. The heiress is joined by beau Carter Reum as they venture out to Nobu in Malibu for a romantic date night. (Photo by X17/SIPA Press)

Let the fun begin. Revellers carry their belongings as they arrive at Worthy Farm in Somerset for the Glastonbury Festival, Britain, June 22, 2016. Around 180,000 are expected to attend. (Photo by Ben Birchall/PA Wire)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.