Singer Vlad Topalov and model Victoria Lopyreva wear creations by designer YanaStasia on day 5 of the Mercedes-Benz Fashion Week Russia Fall/Winter 2011/2012 at the Congress Hall on April 4, 2011 in Moscow, Russia. (Photo by Pascal Le Segretain/Getty Images)

A general view of the Cathedral on the Blood on November 2, 2011 in Yekaterinburg, Russia. Yekaterinburg is one of thirteen cities proposed as a host city for 2018 FIFA World Cup in Russia. (Photo by Harry Engels/Getty Images)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.