Spanish model Eugenia Silva attends a red carpet for the movie “Poor Things” at the 80th Venice International Film Festival on September 01, 2023 in Venice, Italy. (Photo by Yara Nardi/Reuters)

Cast member, American model and actress Hunter Schafer attends the world premiere of the movie “Hunger Games: The Ballad of Songbirds and Snakes”, in BFI IMAX in London, Britain on November 9, 2023. (Photo by Maja Smiejkowska/Reuters)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

From left, Cierra Fraser, 28, Los Angeles, a nanny, and Joslin Farley, 28, Los Angeles, a barista, poses in the outfits they wore to see the movie “Barbie” at TCL Chinese Theater in Los Angeles, California, on July 22, 2023. “I just knew that it was in good hands. I knew we were not gonna get a stereotypical barbie movie. I knew it was gonna be exactly what the people needed”, said Farley. (Photo by Jenna Schoenefeld for The Washington Post)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.