While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

(L-R) Models Kylie Jenner and Kendall Jenner pose during the Universal, NBC, Focus Features, E! Entertainment Golden Globes After Party Sponsored by Chrysler held at the Beverly Hilton Hotel on January 8, 2017. (Photo by Christopher Polk/NBC/NBCU Photo Bank via Getty Images)

Construction work on the tower began in November 2008. Upon its completion this year the building will stand approximately 632 meters (2,073 ft.) high and will have 121 stories. It is expected to open to the public in 2015. (Photo by Rex Features)

An aircraft crosses a bridge over a highway the airport in Frankfurt, Germany, Friday, September 20, 2019. Protests of the “Friday For Futurte” movement against the increase of carbon dioxide emissions are planned Friday in cities around the globe. In the United States more than 800 events were planned Friday, while in Germany more than 400 rallies are expected. (Photo by Michael Probst/AP Photo)

Some dozens of long-finned pilot whales lay dead on a remote beach in Iceland after they were discovered by tourists sightseeing in the Snaefellsnes Peninsula in western Iceland aboard a helicopter, Thursday July 18, 2019. The whales were concentrated in one spot on the beach, many partially covered by sand. (Photo by David Schwarzhans via AP Photo)

Lightning strikes during a storm over the promenade of Palma de Mallorca, Balearics, Spain, on November 4, 2017. Mallorca and Menorca were in yellow alert because of heavy rain and violent winds. (Photo by Cati Cladera/EPA/EFE)

Two visitors take pictures of autumn leaves at Rikugien Garden Tuesday, December 10, 2019, in the Bunkyo district of Tokyo. (Photo by Jae C. Hong/AP Photo)