While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Bella Thorne is seen in Soho on September 10, 2017 in New York City. (Photo by Splash News and Pictures)

A handout picture provided by Global newsroom of Czech Martin Sonka (C) leading Nigel Lamb (top) of Great Britain and Yoshihide Muroya of Japan (down) along the Mount Fuji prior the third stage of the Red Bull Air Race World Championship in Chiba, Japan on June 1, 2016. (Photo by Predrag Vockovic/EPA/Global Newsroom)

A handout picture provided by Solar Impulse on 18 March 2015 shows the Swiss solar-powered plane Solar Impulse 2, HB-SIB, taking off with Swiss explorer Andre Borshberg on board for the third leg Ahmedabad to Varanasi, of the Round-The-World, in Ahmedabad, India, 18 March 2015. Swiss explorers Bertrand Piccard and Andre Borschberg attempt to circumnavigate the world flying with an aircraft, with a 72 metres wingspan, powered only by solar energy without a drop of fuel. (Photo by EPA/Solar Impulse)

American model and television personality Kendall Jenner attends the Tiffany & Co. Paper Flowers event and Believe In Dreams campaign launch on May 3, 2018 in New York City. (Photo by Jamie McCarthy/Getty Images for Tiffany & Co.)

An animal advocate lays in fake blood in a replica of a meat package with a label that reads “meat” during a protest “The meat is murder” in the Bulgarian capital Sofia on May 8, 2016. (Photo by Nikolay Doychinov/AFP Photo)

A store mannequin with a protective mask stands before a clothes store as they open for the first time since March during the novel coronavirus (COVID-19) pandemic on April 22, 2020 in Berlin, Germany. Small to midsized-shops are opening across Germany this week as state authorities follow a recommendation by the federal government to ease restrictions imposed in March meant to slow the spread of the coronavirus. Some schools are also planning to reopen soon, as are museums and hair salons in coming weeks. (Photo by Maja Hitij/Getty Images)

Camila Hormazabal, a 24-year-old sеx worker, uses a laptop to connect to the web and keep an online erotic meeting with a virtual customer in Concepcion, Chile on April 7, 2020. Hormazabal reinvented herself offering sexual services online after the nightclub where she had worked was closed due to the outbreak of the coronavirus disease (COVID-19). (Photo by Juan Gonzalez/Reuters)