For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Photographer Howard Schatz had an idea: place actors in a series of roles and dramatic situations to reveal the essence of their characters. Such was the premise behind his book, In Character: Actors Acting, which captures some of Hollywood’s most emotive stars in the act of, well, making faces. Luckily for us, he continued the tradition for Vanity Fair. Here are some of the best.

A model backstage during day 1 of Aspen Fashion Week 2011 on March 13, 2011 in Aspen, Colorado.

Kirsty Mitchell is a former fashion designer who worked under both Alexander McQueen and Hussein Chalayan as a student. However, she found her ultimate calling in photography. Her imaginative series 'Wonderland' takes you to alternate worlds where umbrellas drip with lavenders, backs sprout wings and limbs get lost in tree branches

Lyubomir Sergeev Bulgarian photographer Lyubomir Sergeev combines creepy contradictions in his masterfully composed shots.

Alexis Ren seen at Focus Features Los Angeles Special Screening of “Nocturnal Animals” at Hammer Museum on Friday, November 11, 2016, in Los Angeles. (Photo by Eric Charbonneau/Invision for Focus Features/AP Images)