A robot using artificial intelligence is displayed at a stand during the International Telecommunication Union (ITU) AI for Good Global Summit in Geneva, on May 30, 2024. Humanity is in a race against time to harness the colossal emerging power of artificial intelligence for the good of all, while averting dire risks, a top UN official said. (Photo by Fabrice Coffrini/AFP Photo)

NASA space shuttle Atlantis is prepared on the Vehicle Assembly Building floor at the Kennedy Space Center May 18, 2011 in Cape Canaveral, Florida. The space shuttle program ends with Atlantis mission STS-135 scheduled for early July. Space shuttle Atlantis will carry the Raffaello multipurpose logistics module to deliver supplies, logistics and spare parts to the International Space Station. Atlantis also will fly a system to investigate the potential for robotically refueling existing spacecraft and return a failed ammonia pump module. (Photo by Roberto Gonzalez/Getty Images)

A group of San Bushmen from the Khomani San community practice their hunter-gatherer craft in the Southern Kalahari desert on October 15, 2009 in the Kalahari, South Africa. One of the largest studies of African genetics by an international team from the University of Pennsylvania, published in April 2009, revealed that the San of Southern Africa are the most genetically diverse on earth, and that the San homeland could be the spot where modern humanity began. (Photo by Dan Kitwood/Getty Images)

A traveller washes his horse in the River Eden in preparation for selling at the Appleby Horse Fair on June 3, 2011 in Appleby, England. Appleby Horse Fair has existed under the protection of a charter granted by James II since 1685. It is one of the key gathering points for the Romany, gypsy and traveling community. Appleby Horse Fair is attended by about 5,000 travelers who come to buy and sell horses. The animals are washed and groomed before being ridden at high speed along the “mad mile” for the viewing of potential buyers. (Photo by Christopher Furlong/Getty Images)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Bride to be Lauren Cechak expresses her dislike for a wedding gown after trying it on during Filene's Basement's annual sale July 30, 2010 in Bethesda, Maryland. Hundreds of brides to be and their shopping teams line up early waiting to buy gowns at drastically low prices during the annual sale, dubbed the “Running of the Brides”. (Photo by Mark Wilson/Getty Images)

There are many types of collections. Some are formed by purposefully collecting certain objects, such as stamps or coins. However, some collections are only a byproduct of an obsession, a quirk of mind. For example, Paul Brockmann got into the habit of buying his girlfriend and later his wife a dress every time they went ballroom dancing. It might seem excessive to some, but it was his way of showing his affection. Overtime, this collection grew to be enormous, counting 55,000 dresses in total. Basic math tells us that either they went ballroom dancing three times per day for every day of their lives, or he bought them in huge bundles every time.