For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Jimmy Fallon and Madonna sign the Facebook wall before their livestream interview at the Facebook offices on March 24, 2012 in New York City. (Photo by Dimitrios Kambouris/Getty Images)

People pass by debris from a wall in the aftermath of Hurricane Melissa, in Santiago, Cuba, on October 29, 2025. (Photo by Alexandre Meneghini/Reuters)

Coca-cola mini kiosks by ogilvy & mather Berlin promote tiny coke cans. To promote the launch of its tiny coke cans, coca-cola and advertising agency ogilvy & mather berlin deployed and installed a series of miniature kiosks throughout five different major cities in Germany.

“Erwin Olaf is a Dutch photographer. Olaf is most famous for his commercial and personal work. His work has received many awards and he has held exhibitions around the world”. – Wikipedia. Photo: «Berlin» Project. Porträt 01, April, 22, 2012. (Photo by Erwin Olaf/Hasted Kraeutler Gallery)

A man is silhouetted as he stands on a walkway in the sky lobby at the Chancellery, the seat of German Chancellor Angela Merkel (not pictured) in Berlin, May 7, 2014. (Photo by Thomas Peter/Reuters)

A demonstrator wearing a mask is seen during a protest against the government's restrictions amid the coronavirus disease (COVID-19) outbreak, in Berlin, Germany, August 1, 2020. (Photo by Christian Mang/Reuters)