A model walks the runway at the Pam Hogg show during London Fashion Week September 2019 at Victoria House on September 13, 2019 in London, England. (Photo by Splash News and Pictures)

A jet ski is seen in Praia do Norte, Nazare, Portugal on January 9, 2023. (Photo by Pedro Nunes/Reuters)

Huge waves hit the promenade at Whitley Bay, North Tyneside, England late Monday afternoon, March 11, 2024, with some people braving a walk along the seafront. (Photo by Ian Sproat/Picture Exclusive)

Muay Thai participants, fight during the Kibra Youth Initiative boxing exhibition at the Kibera Fort Jesus grounds in Nairobi on December 23, 2024. The purpose of the boxing exhibition is to promote boxing and Muay Thai in the local communities and help prevention of crime and substance abuse among the growing youth within the area and surrounding communities. (Photo by Simon Maina/AFP Photo)

(L-R) Singers Kelly Rowland, Beyonce and Michelle Williams perform during the Pepsi Super Bowl XLVII Halftime Show at the Mercedes-Benz Superdome on February 3, 2013 in New Orleans, Louisiana. (Photo by Ezra Shaw/Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Nicole Scherzinger attends The BRIT Awards 2012 at the O2 Arena on February 21, 2012 in London, England. (Photo by Gareth Cattermole/Getty Images)

Selena Gomez, left, and Taylor Swift arrive at the 58th annual Grammy Awards at the Staples Center on Monday, February 15, 2016, in Los Angeles. (Photo by Jordan Strauss/Invision/AP Photo)