Tami Varma, right, and her brother Robin, the grandchildren of Devendra Varma, a scholar of English gothic tales and an expert in vampire lore, pose in coffins at the Bran Castle, in Bran, Romania, Monday, October 31, 2016. A Canadian brother and sister are passing Halloween night curled up in red velvet coffins in the Transylvanian castle that inspired the Dracula legend, the first time in 70 years anyone has spent the night in the gothic fortress, after they bested 88,000 people who entered a competition hosted by Airbnb to get the chance to dine and sleep at the castle in Romania. A portrait of medieval prince Vlad the Impaler is placed on the wall. (Photo by Vadim Ghirda/AP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A girl shows off her elaborate outfit at the West Side Hallo Fest, a Halloween festival in Bucharest, Romania, Saturday, October 27, 2023. Tens of thousands streamed last weekend to Bucharest's Angels' Island peninsula for what was the biggest Halloween festival in the Eastern European nation since the fall of Communism. (Photo by Vadim Ghirda/AP Photo)

A young woman shows off her henna tattoos at the end of Eid al-Fitr prayers in Bucharest, Romania, Wednesday, April 10, 2024. Members of the Romanian Muslim community joined prayers at the Dinamo stadium in the Romanian capital, in the largest Muslim public gathering of the year. Eid al-Fitr marks the end of the holy fasting month of Ramadan. (Photo by Andreea Alexandru/AP Photo)

In this picture made available Thursday July 11, 2013 a zoo-keeper presents three of twelve ferret babies at Eekholt Zoo in Grossenaspe, Germany, Wednesday July 10, 2013. The ferret babies were born May 25, 2013. (Photo by Markus Scholz/AP Photo/Dpa)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.