As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

Kim Dotcom is released on bail at North Shore District Court on February 22, 2012 in Auckland, New Zealand. The MegaUpload.com founder and four associates were arrested last month, accused of “Internet piracy” by U.S. authorities. (Photo by Sandra Mu/Getty Images)

A man lights up his cigarette with the flames of a bus burned by anti-government demonstrators during a protest against the constitutional amendment PEC 55, which limits public spending, in front of Brazil's National Congress in Brasilia, Brazil December 13, 2016. (Photo by Adriano Machado/Reuters)

Archive: A group of people dressed as Santa Claus wait for the bus on December 1960, London, England. (Photo by Keystone-France/Gamma-Keystone via Getty Images) Modern Day: Passengers wait for busses in Holborn on November 24, 2017 in London, England. (Photo by Chris J. Ratcliffe/Getty Images)

A bus in New York City which careened off a road in the Bronx neighborhood of New York is left dangling from an overpass Friday, January 15, 2021, after a crash late Thursday that left the driver in serious condition, police said. (Photo by Craig Ruttle/AP Photo)

Migrant workers hang on to a door of a moving bus as they return to their villages after Delhi government ordered a six-day lockdown to limit the spread of the coronavirus disease (COVID-19), in Ghaziabad on the outskirts of New Delhi, India, April 20, 2021. (Photo by Adnan Abidi/Reuters)

John Cox, far left, begins his recall campaign for California governor with “Tag”, a Kodiak brown bear, on Tuesday, May 4, 2021 in Sacramento. It was the first stop for his “Meet the Beast” bus tour. (Photo by Renee C. Byer/The Sacramento Bee via AP Photo)

A man holds onto a tree by the seashore (possibly along the Shore Parkway Greenway) against severe winds during Hurricane Carol's assault on the Northeastern seaboard, Brooklyn, New York, August 31, 1954. (Photo by Hulton Archive/Getty Images)