George R.R. Martin, Lena Headey, Sophie Turner, and other cast and crew of Game of Thrones have faced the winds of winter – or anyway, a bucket of ice water – with the popular charity challenge. HBO’s Game of Thrones gives fans chills in every episode. But as the Ice Bucket Challenge for ALS research has exploded across the internet, the cast and crew of the shocking show gave themselves goosebumps as they stepped up to get soaked.

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Content creator & Founder of Shop ARL, Amanda Rach Lee hosted the brand’s first New York City Pop-Up At Shopify NY in the last decade of January 2025. (Photo by Steve Alicea)